What The Fashion Industry Can Learn From Apple
23 Sep In fashion, there’s the casual, there’s the gorpcore, and there’s even the Totoro-core. And then there’s carbon. It may be the hardest buzzword to come up with in the industry, but over the past few years it has circulated almost as often as fashion’s other fancy C-words, “capsule” and “collaboration.” Gabriela Hearst and Gucci have held carbon-neutral runway shows, and many fashion brands, including Burberry and De Beers, have announced their own ambitious paths towards neutrality. carbon. One of the biggest, newest undertakings in the field comes from a company that isn’t into fashion – despite its legendary ’80s line having admittedly an eager fan base – specifically. Could be Apple. But Apple captures the attention of the fashion industry, in that it is as much a design company as it is a technology company, and its push for sustainability can influence designers to rethink their own process. This past summer, the company committed to bringing its entire carbon footpri...